BAURAN PRODUK MEUBEL TERHADAP PENINGKATAN VOLUME PENJUALAN PADA CV. DEFMEL DI DESA LEILEM KECAMATAN SONDER
Keywords:Marketing Mix, furniture meubel, Volume marketing
This study aimed to analysis effect mix marketing meubel produc to increasing marketing the production C.V. DEFMEL at Leilem village sonder sub distric region. Metode descriptive quantitative to using analysis in study here. Sample to use 5 years in 2012 – 2016 years, target marketing mix meubel furniture are quest chair and buffet lemari. This study to use for accumulated data by observation, discussion and documentation. Analysis data with statistical simple regression analysis and time series. Result this study is increasing marketing mix to be increasingly volume marketing meubel furniture 0,90 in formula regression Y= 13,19 +0,90 X.